Sparked Technologies Inc and VRAI Insights Private Limited (together “Sidecar,” “we,” “our,” or “us”) use cookies and similar technologies to enhance your browsing experience, provide personalized services, and analyze website usage. This Cookie Policy explains what cookies are, how we use them, and your rights concerning cookie usage.

What are cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. Cookies enable the website to recognize your device, remember your preferences, and provide relevant functionality.

Cookies can be classified as:

• Session cookies — temporary cookies that are deleted when you close your browser.

• Persistent cookies — cookies that remain on your device for a specified period or until manually deleted.

• First-party cookies — set by the website you are visiting.

• Third-party cookies — set by external services integrated into the website.

Definitions

• IP address — a unique string of characters that identifies each computer using the Internet Protocol to communicate over a network.

• Cookie — a small text file stored on your device when you visit a website.

• Browser — a software program that locates and displays information on the Internet or an intranet.

Types of cookies we use

• Strictly necessary cookies — essential for the website to function correctly. They enable core functionality such as security, network management, and accessibility. You cannot turn these off through our cookie consent tool.

• Performance and analytics cookies — help us understand how visitors interact with our website by collecting and reporting information anonymously.

• Functional cookies — enable enhanced functionality and personalization, such as remembering your preferences (for example, language or region).

• Advertising and targeting cookies — used to deliver personalized advertisements and measure the effectiveness of marketing campaigns. These may be set by third-party advertising partners.

How we use cookies

We use cookies to:

• Provide essential website functionality.

• Enhance user experience and website performance.

• Analyze website traffic and usage patterns.

• Deliver relevant advertising and content.

• Enable integrations with third-party services such as social media and analytics tools.

Legal basis for using cookies

• Consent — for non-essential cookies such as analytics, advertising, and social media cookies, we seek your explicit consent.

• Legitimate interest — for strictly necessary cookies required for website functionality and security.

Managing your cookie preferences

Consent and cookie banner

When you visit our website for the first time, you will see a cookie banner explaining our use of cookies. You can:

• Accept all cookies.

• Reject non-essential cookies.

• Customize your preferences using our cookie consent tool.

Browser settings

You can also manage cookies through your browser settings. Most browsers allow you to:

• Block or delete cookies.

• Set preferences for first-party and third-party cookies.

Data collected through cookies

Cookies may collect the following types of data:

• IP address.

• Device information, such as browser type and operating system.

• Browsing behavior and interactions, such as pages visited and time spent.

• Referring websites or links.

This data is often aggregated and anonymized, but in some cases it may be linked to your personal information if you provide it elsewhere on our site.

Protection of cookie data

We implement appropriate technical and organizational measures to protect personal data collected through cookies from unauthorized access, disclosure, alteration, or destruction.

• Data is protected using encryption, secure transmission protocols such as HTTPS, and access controls.

• Access to cookie-related data is restricted to authorized personnel only.

• Regular monitoring and security assessments are conducted to ensure the protection of collected data.

Retention of cookies

Cookies are retained for varying periods depending on their purpose:

• Session cookies — deleted when you close your browser.

• Persistent cookies — retained for up to 1 year, or until manually deleted.

Children’s privacy

Our website is not intended for children under the age of 16. We do not knowingly use cookies to collect data from children.

International data transfers

Where cookie data is transferred or processed outside your jurisdiction, we ensure appropriate safeguards are in place in compliance with applicable data protection laws.

• Transfers are based on approved mechanisms such as standard contractual clauses or equivalent safeguards.

• Third-party service providers must maintain adequate data protection measures.

Your rights

You have the right to exercise your data protection rights concerning personal data collected through cookies, subject to applicable laws:

• Right to access personal data collected via cookies.

• Right to request correction or rectification of inaccurate data.

• Right to request deletion (erasure) of personal data.

• Right to restrict or object to processing.

• Right to data portability, where applicable.

• Right to withdraw consent at any time.

To exercise any of these rights, contact us at privacy@usesidecar.com or submit a request through our consent withdrawal form.

Compliance monitoring

We regularly monitor compliance with applicable cookie and data protection regulations. Periodic reviews are conducted to ensure alignment with evolving legal and regulatory requirements, and changes in law or regulatory guidance are evaluated and incorporated into this policy and our related practices.

Updates to this Cookie Policy

This Cookie Policy is updated periodically to reflect changes in technology, applicable laws, or business practices. We encourage you to review it regularly. Any updates become effective upon publication on this page, and the “Last updated” date above is revised accordingly.

Contact us

If you have questions about this Cookie Policy or how we use cookies, contact us at privacy@usesidecar.com.